I/09INDUSTRY · HIGH-THROUGHPUT

Air Travel
Connected passenger experiences across the journey

We As Web builds the digital products, loyalty platforms, data platforms, and AI capabilities modern air-travel organisations need to operate as connected ecosystems. From booking to loyalty to in-journey mobile to post-trip engagement, our teams deliver the customer experience, integration, and intelligence layer that turns fragmented airline operations into personalised passenger relationships.

Talk to Our Air Travel Technology Specialists →
Key Credentials
Aviation digital product expertise — booking, mobile, loyalty, post-trip engagement
Cloud platforms · enterprise integrations · analytics · artificial intelligence
Major European and Irish airline experience (mobile transformation, BI migration)
1,200+ engineers · 100+ enterprise clients · <5% attrition
ISO 9001 · ISO/IEC 20000-1 · ISO 42001 · NATO Certified Vendor
[00]Industry Challenge

The pressure air travel leaders are operating under

  • Passenger expectations have changedThe modern traveller expects the same seamless digital experience from an airline that they get from leading technology and retail brands.
  • Disconnected systems & fragmented customer dataSiloed customer information, reactive customer service, limited personalisation, and disconnected reporting limit innovation.
  • Legacy platformsPlatforms never designed for digital-first interactions, data-driven decision-making, or integrated loyalty ecosystems.
  • High-throughput operationsAirlines must serve millions of passengers across thousands of flights — with technology as the competitive advantage, not the bottleneck.
  • Personalisation at scaleLoyalty engagement, rewards, and personalised experiences require unified customer data and AI capabilities most airlines have not yet operationalised.
[01]Why Air Travel Leaders Choose We As Web

Why Air Travel leaders choose us

Air travel transformation requires more than digital delivery — it requires an understanding of the entire passenger journey, the loyalty value chain, and the realities of airline operations.

D/01

Full Passenger Journey Expertise

We support the entire passenger journey — before travel (booking, loyalty, personalised communications), during travel (mobile, customer support, real-time information), and after travel (loyalty engagement, insights, retention).

D/02

Personalisation at Airline Scale

Recommendation engines, generative AI, predictive analytics, and intelligent automation tuned for airline personalisation — backed by customer data integration and loyalty platform integration.

D/03

Cloud, Data & BI Migration Depth

AWS and Azure cloud platforms, infrastructure-as-code, modern DevOps, enterprise integrations, and modern architecture. We help airlines migrate legacy reporting (e.g. Tableau to Power BI) and modernise the data layer.

[02]What We Build

Air Travel & Aviation Platforms

Five solution areas covering the passenger journey and the aviation operations that support it — from customer experience and loyalty platforms to data, cloud, and AI.

S/01

Customer Experience & Mobile

Designing and building digital products that improve every passenger interaction — mobile applications, customer portals, self-service solutions, and digital experience modernisation.

Native mobile apps for Android and iOS
Customer portals and self-service solutions
Booking flow restructuring and experience modernisation
Consistent release cadence and test automation coverage
S/02

Loyalty Platforms & Engagement

Creating loyalty ecosystems that strengthen customer engagement and maximise lifetime value — rewards platforms, customer engagement solutions, personalisation capabilities.

Rewards platforms and member portals
Customer engagement solutions across the journey
Personalisation capabilities and customer-data integration
Loyalty engagement and retention analytics
S/03

Data, Analytics & BI

Transforming information into actionable insights — business intelligence, executive dashboards, reporting modernisation, data engineering, and advanced analytics. Including BI platform migrations that cut licensing costs and unlock self-service.

BI platform migration (Tableau → Power BI and similar)
Business intelligence and executive dashboards
Reporting modernisation and data engineering
Self-service analytics for non-technical teams
S/04

Cloud & Platform Engineering

Building secure, scalable, future-ready foundations — AWS, Azure, DevOps, infrastructure-as-code, enterprise integrations, and modern architecture.

AWS and Azure cloud architecture
DevOps and infrastructure-as-code
Enterprise integrations across airline systems
Modern architecture for high-throughput operations
S/05

AI for Personalisation & Operations

Applying AI to improve customer experience and operational performance — personalisation, recommendation engines, generative AI, predictive analytics, and intelligent automation.

Personalisation and recommendation engines
Generative AI for customer interactions
Predictive analytics for demand and operations
Intelligent automation across the passenger journey
[03]Engineering Services & Capabilities

Engineering services

The capabilities applied to deliver the solutions above — engineered for high-throughput aviation operations and the passenger experience expectations of modern travellers.

01Mobile app development — Android and iOS native, modern UX, booking and loyalty flows
02Loyalty platform engineering — rewards, engagement, personalisation, customer-data integration
03Data engineering & BI — executive dashboards, reporting modernisation, BI platform migration
04Cloud architecture & operations — AWS, Azure; Kubernetes, Docker, observability-first stacks
05AI/ML engineering — personalisation, recommendation engines, generative AI, predictive analytics
06DevOps & CI/CD with embedded security — automated testing pipelines, audit-ready artifacts
07Enterprise integration — GDS, PSS, CRM, loyalty, payment, and operational systems
08Long-term managed services — production support, infrastructure, release cadence, incident response

Compliance & Regulatory Standards

Explicitly engineered for the regulatory regimes and aviation standards air-travel operations must operate under.

GDPRIncluding passenger data privacy, consent management, and cross-border transfer controls
PSD2 / SCAWhere airline payments intersect with card-not-present and high-value transactions
PCI DSSPayment Card Industry Data Security Standard — wherever the airline handles card data directly
IATA StandardsIndustry standards for distribution, messaging, and operational interoperability
ISO 9001 · 20000-1 · 42001Quality, ITSM, and AI management systems
NATO-Grade DeliveryFor airlines with defence-adjacent or sovereign exposure
[04]Proven Execution

Outcomes & Case Studies

Three flagship Air Travel case studies from the WAW portfolio — all live on the site with full detail.

CS/17Intelligent Staff Augmentation

Mobile App Transformation for a Leading European Airline

A leading European airline partnered with We As Web to completely transform its mobile app experience — modernising the Android and iOS apps, restructuring booking flows, and increasing test automation to deliver a consistent 3-week release cadence.

Significantly
enhanced usability
Consistent
3-week release cadence
Strategic
digital growth foundation
+40%
test automation coverage
View full case study →
CS/18AI Workshops & Enablement

Tableau to Power BI for an Irish Airline

An Irish airline migrated its key reports from Tableau to Power BI to cut licensing costs, unlock accessibility for non-technical teams, and enable interactive self-service analytics across departments.

Significant
cost savings on licensing
Broader
more accessible reporting
Efficient
decision-making across departments
Self-service
analytics adoption
View full case study →
CS/25Enterprise Platforms

Passenger Revenue Accounting System (PRAS) for a Large German Airline

A large German airline was running an obsolete PRAS assembled from countless individual components that could no longer be maintained. With no corresponding module in the SAP environment, We As Web built a new SAP industry solution jointly with SAP — connecting booking, fare, IATA, boarding and bonus systems into one economic result.

−50%
operations crew head-count
High
transparency, coupon to balance sheet
Higher
own revenue, inside IATA rules
~160
consultants and developers
View full case study →
[05]Conclusion

Connected ecosystem. Not siloed passenger systems.

Airlines can't choose between passenger experience and operational efficiency — they have to deliver both, under digital expectations and the loyalty value chain.

  • Full-journey digital products — booking, mobile, loyalty, post-trip
  • Personalisation at airline scale, backed by unified customer data
  • Loyalty platforms that engage from booking to retention
  • Cloud and BI migration that modernises the data layer
  • AI for personalisation and operational performance

Whether you are modernising the mobile experience, migrating off Tableau, building a loyalty platform, or operationalising AI for personalisation, we help you build the digital foundation the modern airline needs.